Would you like to add 301 redirects to your WordPress website? 301 redirects contribute to solving 404 page not found errors by forwarding users to the relevant page. Throughout this article, we’ll explain 301 redirects and illustrate how to implement it on your site. It aids in offering an improved user experience and enhancing your keyword ranks.

What is a Redirect?

Redirects is a method that sends people and bots to a different URL. Whenever a visitor clicks on a broken link or lands on a broken website, a redirect immediately takes them to the right URL. 

Redirects can quite easily have a direct influence on your SEO; search engine bots seem to require them as well. If Google crawls your site and is unable to locate a page, it may have an influence on that page’s rating. However, if Google bots discover a redirect, it will take into account the type of redirect and how long it has been in place when ranking your page.

You can watch the video tutorial below for this article:

Redirects improve the user experience by redirecting a user to a different place, especially if they were unaware you have moved or refreshed.

How to Make Use of Redirects?

Redirects are frequently used to modify a website once it has been moved to a new server. You may also utilise them if you’ve recently updated your website, modified any page URLs, or made changes to your website’s navigation. 

To eliminate duplicating material, you can also divert a page. In case you’re transferring content to a new page with a modified URL, you could make use of a redirect to easily transport users from the old page to the newer one.

Redirect Types

301: These would be “permanent redirects.” Whenever a page is completely transferred to a new location, you’ll employ 301 redirects. 301 redirects offer the most link equity and are thus the most beneficial for SEO.

302/307: Make use of these redirects while temporarily transferring a page or redirecting people to a different website or page.

Meta refresh: This form of redirect is often utilised client-side (i.e., in your browser) rather than server-side. After a certain length of time, they redirect users to a new page. They are not advised for SEO reasons.

HTTP to HTTPS: This form of redirect causes browsers to show a page’s HTTPS version.

Each sort of redirect falls into one of two categories: 

1. Client-side redirects: These occur directly in the browser. If you pick a page and are presented with the option to “click on this link if you are not redirected in 5 seconds,” you have experienced a client-side redirect.
2. Server-side redirect- It occurs when a web server responds with a server status code. You may credit a server-side redirect when a user hits on an outdated page or link and is instantly routed to a new page.

Now, at last the juicy part of the article.

How does one create Redirects in WordPress?

• First go to your WordPress dashboard.
• Hover on to Plugins.
• Go ahead and click on Add New.
• In the search box, search for Simple 301 Redirects.
• Click on Install and then further Activate. 
• Once the Plugin has been activated, go to Settings and then click on 301 Redirects. 

You’ll further see two text boxes in front of you now. 

• Go ahead and enter the URL from where you want your users to be redirected. 
• Then, in the text box below Destination, enter the URL where you want them to be redirected. 
• Now, click on Save Changes.
• If you wish to, you can add multiple redirecting URLs. 
  

Hence, now you can go further and check the website, and see how it redirects to the desired site.

Also Read: How To Force Users To Login Before Reading Posts In WordPress